Immensa, Mena’s largest digital manufacturer, has announced the appointment of Nabil Habayeb to the Board, as an independent Non-Executive Director, with immediate effect.

 

Habayeb spent 41 years at GE where most recently (2020-23) he was President & CEO of GE International Markets. Prior to that, he was President & CEO of GE Middle East, North Africa and Turkey.

 

The breadth and depth of Habayeb’s experience at GE has direct relevance and value add to Immensa in various areas. GE has been a pioneer in adopting additive manufacturing technologies; Habayeb’s strategic insight will be beneficial as the company further optimises its DIS-RT platform for similar large-scale industrial applications, and manages its Energy sector customers.

 

Strategic decisions

Habayeb’s global international business experience and network will also be invaluable as Immensa makes strategic decisions over its regional and international expansion; partnerships and alliances; service customisation, innovation, and market reach – especially in Energy where additive manufacturing is rapidly becoming integral.

 

Similarly, Immensa’s commitment to reducing environmental impact – where it assists customers via more localized production – will be aided by Habayeb’s experience in GE’s sustainability initiatives, and his passion for mitigating climate change.

 

Habayeb’s experience in high-level management also positions him ideally for his independent Non-Executive Director role, and guiding Immensa through corporate governance best practice - as the Company navigates its growth phase.

 

Habayeb is an experienced board member and advisor to CEOs of privately held global companies operating in the life sciences, mining and construction industries. He is a member of the audit, development, and strategy/risk committees of these institutions where his expertise also helps shape organisation culture, strengthen governance structure, enforce compliance policies, and help develop leadership and growth strategies. 

 

Habayeb is a passionate advocate for promoting access to healthcare and education and is committed to empowering youth and promoting the role of women in business leadership. He serves on the board of the Arabian Gulf States Institute in Washington and is a trustee of the American University of Beirut and the Cancer Children Centre in Lebanon. He is also an advisor to other education and healthcare institutions.

 

Huge value

Fahmi Al-Shawwa, Co-founder and CEO of Immensa, said: “Nabil Habayeb is one of the most experienced and senior business people regionally and globally – and we are honoured he has agreed to join the board of Immensa. His strategic insight, experience, and network will be of huge value to us – especially in our core customer sector – Energy.

 

“Nabil’s appointment also illustrates Immensa’s ambition. As a digital manufacturer, we are pioneers in what we do – reshaping the energy sector via digital warehousing and agile supply chains. To be the best, you hire the best and I look forward to announcing more senior talent arriving at Immensa soon.”

 

Habayeb commented: “I am honoured and excited to join Immensa’s board and to work closely with its team.  I am impressed by Immensa’s strong leadership, vision and passion for digitizing spare parts and warehousing solutions, while focusing on the environment and supply chain in the energy sector. Immensa’s technologies and solutions for energy customers are well aligned to stakeholders’ aspirations to transform industrial manufacturing and operations in the region.”

 

Digital supply chain

Today’s news follows Immensa’s December milestone of the global gold standard certification for the additive manufacturing of metallic parts - to the DNV-ST-B203 AM standard; and MoUs signed in Saudi Arabia with the National Industrial Development and Logistics Programme (NIDLIP) and King Abdulaziz City for Science and Technology (KACST); and November’s $20 million Series B funding round, led by Global Ventures – Mena’s leading Venture Capital firm.

 

Immensa operates in the global energy spare parts market - a sector valued at $91 billion - of which the Middle East comprises 35% - and is the only company to own and control the full digital supply chain. Immensa works closely with end users, revolutionising the sector by providing digital warehouse solutions and creating more agile supply chains - as legacy structures often struggle to meet customer needs and preferences promptly and cost-effectively.  

 

A digitised spare parts supply chain provides various tangible benefits for energy companies, including financial advantages like cash release and lower inventory ownership costs. It also provides operational benefits such as localised production, along with environmental benefits such as reduced wastage and a lower carbon footprint. Annually, energy companies face unnecessary losses estimated at $30 billion.--TradeArabia News Service