Wasl completes sale of Gardenia Townhomes project

CONSTRUCTION NEWS

UAE-based wasl properties has announced the complete sale of its ‘Gardenia Townhomes,’ a residential development located on the eastern side of wasl Gate near Ibn Battuta mall featuring 257 three- and four-bedroom townhouses.

This comes following the launch of sales for the project’s second phase which was originally scheduled to launch at the end of 2020, said the developer.

Wasl had announced an open house for the project on January 20, and in response to the unanticipated high demand from customers, the company launched the sales the following day to cater to the strong, unprecedented demand by interested buyers and investors who booked half of the project’s released units on the first day, amounting to 128 townhouses.

The company had unveiled a special payment plan for the buyers that spans till the end of 2020 and also announced an ‘Investor Package’ that enables customers to pay until the end of next year.

However, for those who can cover the total outstanding amount by the end of 2019, a 2 per cent discount will be given, said the Dubai developer.

Wasl the decision to launch the Phase Two for sale was taken due to two reasons. The first was that the project was set for completion by the year-end thus enabling buyers to move in; and second was that investors were granted a first-of-its-kind opportunity to manage and rent out their purchased units through wasl.

Therefore, investors would be forgoing the challenges that accompany the leasing process, leaving it in the hands of experts in the field to handle it for them, it added.

Zainab Mohammed, the chief property management and marketing officer at wasl properties, said: "We only planned to host a show villa last week, but we had to cater to customers’ demands. Thus, we launched the Phase One for sale, and as a result of its monumental success, we are proud to launch today the sale of the Phase Two of Gardenia Townhomes."

"This response reflects the vitality of the Dubai real estate market and its attractiveness to investors as well as the leading role we play in strengthening it in the build-up to Expo 2020," noted Mohammed.

"The confidence we have from our customers, resulting in a 99 per cent customer satisfaction rate, is due to our long experience in developing projects and the leasehold market," she added.

"We also launched a marketing campaign to inform our customers of the project’s unique features and provide them with the necessary details to help them make informed decisions. This comes as part of our core mission to support the real estate market and attract more investments to the sector," remarked Mohammed.

Gardenia Townhomes, which includes 257 townhouses, is located on the eastern side of wasl Gate (the master project) near Ibn Battuta mall, and consists of three- and four-bedroom townhouses.

"Our recorded success is also attributed to our awareness of customer needs and requirements, whereby we presented them with unique activities during the sales process that undoubtedly resulted in a distinct, memorable experience for them," she added.-TradeArabia News Service

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