The upgrade, part of Ithmaar Bank’s
far-reaching digital initiatives, aims to maintain the Bank’s leading position
in terms of innovation and technology.
The announcement follows the formal
appointment of one of the world’s leading banking solutions experts to help
implement a Customer Relationship Management (CRM) platform upgrade that will
put the Bank’s customer service capabilities among the best in the world.
The sophisticated new Microsoft Dynamics
CRM solution will enhance customers’ banking experience and help introduce new,
customer-focused solutions in line with banking industry trends towards
increasing personalisation, security and mobility, as well as customer
engagement.
“Today’s customer is more sophisticated
than ever, demanding a more personal approach from their banks, as well as more
convenience and security,” said Ithmaar Bank Chief Executive Officer, Ahmed
Abdul Rahim. “Ithmaar Bank prides itself on taking a customer-centric approach,
always putting the customers’ needs first. To do so, we invest heavily in
continuously developing our products and services with particular emphasis on
the customer experience,” he said.
“This major upgrade is an example of how
seriously we take our commitment to our customers,” said Abdul Rahim. “It is
designed, first and foremost, to further enhance our business relationships
with both existing and potential customers, allowing for faster response times
and more engaging interactions,” he said.
“The new CRM will help us to serve our
customers faster, better and smarter,” said Abdul Rahim. “It will allow for
automated responses, intimate personalisation and, most importantly, an
immediate 360 view of customers. This, in turn, will allow us to anticipate
customer needs even before they are articulated,” he said.
“The implementation of this innovative
enterprise-wide CRM solution will also improve how we handle customer feedback,
which will help us serve our customers better,” said Abdul Rahim. “Together,
these exciting new features will translate to a better customer experience
overall,” he said.
VeriPark Gulf FZE, which specializes in
providing CRM as well as Omni-Channel Platform, Branch Automation and Loyalty
Management solutions to financial institutions around the world, is the leading
Microsoft partner globally for Microsoft Dynamics CRM in the banking, finance
and insurance industries. Ithmaar Bank appointed VeriPark to help implement the
CRM upgrade as well as other customer-focused systems that will help the Bank
improve its efficiency and productivity.
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