Nissan Bahrain yesterday shared the marque’s enhanced electrification and growth initiatives across the Africa, Middle East, India, Europe and Oceania (AMIEO) region under The Arc, Nissan’s new global business plan.
The transformational plan bridges the FY20-23 Nissan NEXT transformation and Nissan’s Ambition 2030 vision, emphasising a broad product offensive, increased electrification, new engineering and manufacturing approaches, adoption of new technologies, and strategic partnerships for global sales and profitability.
ICE vehicle refers to vehicles powered by internal combustion engines (ICE), which use traditional fuels such as petrol or diesel to generate power. These vehicles are the conventional type commonly seen on roads, in contrast to electric vehicles (EVs) which use electric motors powered by batteries or fuel cells.
Nissan aims to boost annual global sales by one million units, with the AMIEO region contributing nearly one third (300,000 units), including the launch of 16 new electrified vehicles and 14 ICE vehicles, with five new EVs and six ICE vehicles in the AMIEO region, including popular models like LEAF.
Nissan AMIEO chairperson, Guillaume Cartier, said: “Through Nissan’s new business plan, The Arc, we have a clear roadmap to a promising future, focusing on growth, adaptability, and competitiveness. Our AMIEO region is fully aligned to this global plan, and we are shifting gears to enhance our product offering in the region, advance electrification and technology and leverage our strategic partnerships to drive us to a new era.
“Through this comprehensive plan, we are championing competitiveness and growth and I am confident we will deliver, providing the foundations to bridge to Nissan’s Ambition 2030 vision.”
Nissan’s electrification progress includes plans for EV rollout in all AMIEO sub-regions, with Europe leading the way. By 2026, Nissan anticipates over 40 per cent of its sales mix in Europe to be 100 per cent electric and 75pc electrified.
The EV36Zero vision for EV and battery manufacturing will commence production of new electric vehicles at the Sunderland plant in the UK, with an investment of up to £3 billion (approx BD1.5bn) by Nissan and partners. V2G technology will be commercialised, starting in Europe, enabling AC bi-directional capability on Nissan EVs and offering new revenue opportunities.
In the Middle East, Nissan plans to introduce five new SUVs, including two built and exported from India. The Arc also outlines a strategy to introduce electric vehicles in the Middle East, leveraging Y.K. Almoayyed & Sons (YKA), the exclusive distributor of Nissan vehicles in Bahrain and Nissan’s brand strength to drive further growth in today’s automotive markets.
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